What is SEO: What is most important for any website is Organic Traffic and the biggest source of organic traffic is search engine and search engine which plays the most important role in ranking any website ko is SEO.
Many people who make their own blog or website but they do not have proper information about SEO, that after all what is SEO and how SEO is done. Many people consider only making backlink as SEO, which is half the incomplete information.
Till we do not have complete knowledge about what SEO is, till then we keep working only with half incomplete SEO strategy and we do not get our desired results, then we are disappointed. Do you know how many blogs are published on the internet in a day? Otherwise you will be surprised to know that more than 20 lakh blogs are published daily and only on wordpress, and it is very difficult to estimate this number when it comes to other blogging platform.
If you talk about only one article, then millions of blogs are written on only one article, out of which only a few blogs come in google search, which 0.0005% of the total blogs published on a single article in a day. Is the same. Saying that 99.99% of blogs are not even in the top 100 hundred blogs list of google. And the biggest reason for this is S.E.O. If you want to make a blogging me career, then you have to read this topic very seriously, because if you do not have full knowledge of SEO, then you cannot survive in this line.
Today we will know in this Article, Why it is called SEO? What is SEO and how tp do SEO? So first we will know what is the full form of SEO and then we will start SEO remaining Information.
SEO Full FORM – “Search Engine Optimization”
What is SEO?
SEO Definition: This is a technique through which we optimize any article or website to rank higher in search engines. Meaning through this technique we make any blog post compatible with the search engine algorithm, so that any blog or website written by us trends at the top in the search engine.
And we all know that the website that trends in the 1st position in the search engine attracts 50% of the total traffic to its website. Which is enough to make any website popular. This search engine can be Google, Yahoo or Bing. Talking about India and the world, when we talk about internet search engine, the name of Google comes first in our mind, because this search engine is the most used in the whole world.
That’s why all SEO EXPERT do their blog according to SEO algorithm. Next we will talk about these algorithmic factors, by optimizing which we will know how to bring our blog to the first page of Google. First We need to know HOW SEO WORKS?
How SEO WORKS
It is very important to know how SEO works because untill we do not know about this, then we will not be able to understand what Seo is in the proper way. To know really How SEO WORKS, we must first understand how the Search Engine works. Then we will learn how SEO works?
How does Search Engine Works?
To understand how the search engine works, we must first understand the basic of search engine. So let’s first understand…
What is a Search Engine? We all know that search engine is a search machine. But when we talk to the factor of SEO, then we will know that the search engine is an answer machine, which shows the answer to any question asked by any user through the website on the Internet.
Search Engines have three Primary Functions:
Crawl: Each search engine has its own bot that crawls pages containing information related to the search on the Internet to answer the search query. After which the process of index takes place.
Index: stores and organizes content found during the crawling process. After which the process of presenting the page in a sequential manner starts.
Rank: After this shows the pages with the most accurate and correct information in a sequential manner. Rank is determined on the basis of algorithms.
For example, when we search for anything in Google or any search engine, the search engine bot crawls all the web pages on the Internet related to that information, then arranges them and the most accurate and Pages with correct information are displayed in a sequential manner.
A lot of factors are responsible for ranking these pages, which we know as algorithms. Each search engine has its own separate algorithm but there are some basic factors which are similar to each search engine.
The more websites which are compatible with these algorithms rank the higher in the website or page search engine. Who are these factors, we will know briefly about it. First we will know about keyword in SEO and then we will know about Ranking factors.
What is Keyword in SEO?
Friends, when we search something in Google, then in the language of SEO it is called KEYWORD. For example, as someone searched Google “What is Internet”, What is Internet here is a question for the common man, it is KEYWORD in the language of SEO.
One should always use long tail keyword as people only use short term keywords while searching, they do not use grammar, so more and more keywords should be used in a keyword. And keywords should always be taken in a way that also defines your content.
Top 9 Google Algorithm factors to Rank Higher in Search Engine
There are many factors to make any website trend in the top, but the basic factors which are the most important for any website, I am going to tell you here. These factors are most important for the SEO of any website. Let’s know BASIC SEO FACTOR
Content: The most important for any website or blog is its content. The content should be full and comprehensive in depth and the method of writing should also be simple and attractive. Write Quality Content and Content Length must be at least 1000 words.
Freshness: Whichever type is written, keep updating the old information. Because everything changes with time. So keep the innovation in your blog or article and try to keep the blogs updated regularly.
Backlink: Backlinks are like the backbone of any website. Quality and relevant backlink are most important. Relevant means similar. So try to create a backlink from a website similar to your website.
Mobile Friendly: Nowadays Internet is most used through mobile. Therefore your website should be mobile friendly. So that the user does not get any kind of problem from the interface of the website. It is one of the most important and major factors of ranking.
Page Speed: If your website loading time is more, then any user will exit from your website and your bounce rate will also increase, which is a negative point for any website. So page speed should be good. And page loading time must be at least 3 seconds.
Schema code: This is very important for Local SEO. If you are thinking how to rank higher in Google then this is an important factor. Schema markup code makes it easier for search engines to understand the phone number, address, etc., especially of local businesses.
Social Signals are very helpful in increasing the reputation of any website and it also increases the reach of your website. Facebook, twitter, Pinterest were active on the occasion and shared their products or content with people.
Domain Authority: Here domain means domain authority as well as domain niche. Choose a domain that is related to your product or blog. For example, if you want to create a blog on Insurance, then you should also take domain related keywords. It acts as a plus point.
HTTPS: HTTPS is one of the Important Ranking Factors according to Google Webmaster Central blog. Therefore, you must use SSL on your website. It also leaves an impact on the user and is also compatible with algorithmic rules.
#Bonus Tip [User Experience]: The meaning of User Experience is very clear. When you visit a website, it is very important that how your experience was over all. If the website is not according to your mind or according to your convenience, then you will not want to visit that site again. There are many things that depend on the user experience.
Here are the Top 9 Google Algorithm factors to Rank Higher in Search Engine. Now know the types of SEO.
Types of SEO
So far, you guys know what SEO is and how it works? Now let’s talk about the types of SEO, that is, how many types of SEOs are there.
If you talk about TYPES OF SEO then there are many types of SEO. Now you must be thinking that till now you have read or heard about On page and Off page SEO, then how am I saying about many types of SEOs.
Friends, SEO has become very detailed today, looking at the business module of the internet. While On page and Offpage fall under Basic SEO category, LOCAL SEO and VOICE SEARCH SEO are also becoming very competitive in today’s market.
Here We Will Discuss about 4 TYPES OF SEO.
#1- ON PAGE SEO
ON Page SEO TECHNIQUE is very important for any website. Through this technique, we optimize the content and keywords of our website or blog, and tell the search engine that the answers to the queries searched by the user have been answered here. Simply put, on-page SEO refers to the changes you make to your site which positively affect its performance.
In on page seo, we make our blog search-friendly and follow all the factors which are the priority of any search engine. Above I told you about the Top 10 Google Algorithm factors to Rank Higher in Search Engine.
Out of which many factors come in the on-page SEO itself, such as – Content, page speed, user experience, Mobile First and SSL etc. Apart from this, there are more factors which come under on-page SEO, If guys want more or full information about On Page Seo Comment Down and i will explain every single Information about ON-Page SEO in next Article.
#2- What is OFF PAGE SEO
OFF PAGE SEO depends on external factors that affect the performance of your site. You can control the ON-PAGE SEO but you cannot control the response from the OFF PAGE SEO. This is the second major factor to make your SEARCH ENGINE RANKING BOOST.
And the most important part of it is social media sharing. You get many benefits of this, for example, you shared your website on FACEBOOK. Sharing is in your hands, but you cannot control the responses received on it. This promotes your website and also provides traffic.
There are many other similar things under OFF PAGE SEO. If guys want more or full information about OFF PAGE SEO Comment Down and i will explain every single Information about OFF PAGE SEO in next Article.
#3- What is LOCAL SEO?
If you want to spread your business locally through the Internet, you should FOCUS on LOCAL SEO. It can be easy and extremely difficult depending on the circumstances. It depends on the competition at the local level.
This SEO strategy helps you focus on using strategies that help you reach local customers. This is a great way to get more traffic and customers for your business.
How to do local SEO?
1- As I said, it depends on the competition to a large extent. Keep the quality of your product excellent.
2- Make your business page in BUSINESS DIRECTORY and give a link to your website.
3- Continue to share your product and its subject information by creating your page on SOCIAL MEDIA.
4- Promote your website on the FREE CLASSIFIEDS website.
5- Apart from this, there are many other techniques which are used in local SEOs, and continue to study and practice them.
VOICE SEARCH SEO
Voice SEO is a new technique in SEO optimizations, which is used to search content based on voice. However, it is still in its early stages and in view of its popularity, the future of this technology is being anticipated to grow even more. Alexa and Google Assistant are one recent examples.
How to do voice
In Voice seo, all the factors that are used for any content are used. The topic, voice content you create, its title, description should be in seo format so that it can be known what the content of that audio is.
White hat vs black hat SEO
The SEO TECHNIQUE we talked about so far is the White Hat Seo. And Now we are going to know about Black hat SEO.
Waht is BLACK HAT SEO?
“Black Hat SEO” refers to the techniques and strategies that rank any website or article by deceiving spam on search search engines. Through this technique, any article or website can be ranked faster than white hat seo.
This is a risky technique. After being identified, your website can be de-indexed or listed as spam websites, which can be very annoying for anyone.
Any intelligent person would like to stay away from this type of technology. Use the technique only if you want to promote any of your content for a short period.